Zen Boba House is a bubble tea & smoothie in Calgary Farmers Market West, highlighting relaxation and the ease of enjoying a refreshing drink.

A menu inside a busy market has only a few seconds to communicate. For Zen Boba House, I designed a multi-layout system in both hanging and wall formats. I prioritized clarity, efficiency and typographic hierarchy that’s easy to scan.

Brand Tones.

Inviting.

〰️

Friendly.

〰️

Efficient.

〰️

Clear.

〰️

Relief.

〰️

Zen.

〰️

Ageless.

〰️

Simple.

〰️

Inviting. 〰️ Friendly. 〰️ Efficient. 〰️ Clear. 〰️ Relief. 〰️ Zen. 〰️ Ageless. 〰️ Simple. 〰️

IMG_0855.jpg
IMG_9676.jpeg
IMG_0793.jpeg
IMG_0796.jpeg
IMG_0790.jpeg
IMG_0795.jpeg

Moodboard.

Explore a curated collection of inspiration, where soft colours meet tea, fruit and botanical forms. Each photo reflects the calm and minimalistic tone Rooted is going for.

The Process.