Above the streets of Monaco is The Red Orchid. This luxurious, beautiful hotel is a rare beauty known for its old-money charm and symbolism regarding the orchid.

Designed to capture old Monaco glamour while embracing modern design culture, the hotel offers guests a private and immersive luxury experience. More than just a hotel, The Red Orchid functions as a social sanctuary where travellers, creatives and global elites gather to experience Monaco. Since the Grand Prix F1 Race takes place in Monaco, it will become a premium seasonal experience with VIP terraces to watch the race from above.

Brand Tones.

Immersive.

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Glamour.

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Old Money.

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Atmospheric.

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Mysterious.

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Exclusive.

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Secretive.

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Intimate.

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Immersive. 〰️ Glamour. 〰️ Old Money. 〰️ Atmospheric. 〰️ Mysterious. 〰️ Exclusive. 〰️ Secretive. 〰️ Intimate. 〰️

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Moodboard.

Focuses on atmosphere, class, and socialization with a warm colour tone. Reflects the socialite experience through cocktail lounges, casinos, and live music. Many travellers are pursuing the current luxury trend for a more personal, unique, and visually memorable luxury experience. The Red Orchid aims to solve this by designing a boutique luxury hotel and private experience that is both rooted in old money, social clubs or secret societies of the 1950s and 1960s Riviera, and cocktail lounges mixed with modern design culture.

The Process.