ROOTED is an alcoholic tea-based gin brand that targets individuals who want a more grounded and conscious relationship with alcohol.
ROOTED is not a party drink. It is built to be slower and more everyday, where the drink helps support the atmosphere, conversation, and reflection.
The brand is created around the culture, earth, and ritual of tea with subtle fruit flavours. The product reframes alcohol as a relaxing beverage that is sipped in the moment; it is meant to complement moments, not override them.
Brand Tones.
Relaxing.
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Clean.
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Balanced.
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Tranquil.
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Culture.
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Grounded.
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Purposeful.
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Classy.
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Relaxing. 〰️ Clean. 〰️ Balanced. 〰️ Tranquil. 〰️ Culture. 〰️ Grounded. 〰️ Purposeful. 〰️ Classy. 〰️
Moodboard.
Explore a curated collection of inspiration, where soft colours meet tea, fruit and botanical forms. Each photo reflects the calm and minimalistic tone Rooted is going for.
The Process.
